Another Reason For My Mother To Shop At Wal-Mart

Hola! I just read that the grandmother of all suburban super-stores is adding yet another lower-priced designer line to their inventory. Norma Kamali recently brokered a deal with Wal-Mart to design clothing for women, children and accessories for the home. Details on exactly when the new gear will hit stores has yet to be released but if I don't find out via WWD my mother will tell me. She regularly heads to Wally World (apparently that is what folks in the south call it) for everything from say socks to brooms to eggs. Now she can pick up the latest creations from Ms. Kamali as well. Good stuff. Kamali is probably most known for her OMO line but I admire that she designs clothes for women with real bodies. You know, jersey sportswear with a sexy, feminine edge. Very tasteful threads and now available to those on a budget that don't live in cities where sample sales are a dime a dozen. The suits over at Wal-Mart seemingly have a lot of faith in the veteran designer. Perhaps it is because of their popular designer collection, George ME by Mark Eisen. I quite like the George stuff too - for what it is - and have the cutest cable knit sweater from the line given to me by (surprise!) my mother.